Privacy Policy

Last Updated: February 2026

1. General

The aqmetrics.com website and www.myaqmetrics.com (the “Website”) are operated by AQ Metrics Limited, H5 Maynooth Business, Maynooth, Co Kildare, W23 C6D6, Ireland (“we”, “us”, or “AQMetrics”).

We respect your right to privacy. The purpose of this Privacy Policy is to outline our practices regarding the collection, use, processing, and disclosure of any personal data you provide to us or that we collect from you when you use our Website or services.

All personal data is processed lawfully, fairly, and transparently in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Irish Data Protection Act 2018, and, where applicable, the UK GDPR and UK Data Protection Act 2018.

For the purpose of data protection legislation, the Data Controller is AQMetrics Limited with its registered office at H5 Maynooth Business, Maynooth, Co Kildare, W23 C6D6, Ireland.

2. Types of Information We Collect

We may collect and process the following information about you:

• Information you provide directly: When requesting a demonstration of the AQMetrics product, subscribing to our mailing list, or downloading resources. This includes your first name, last name, company name, corporate e-mail address, and telephone number.
• Correspondence: If you contact us for any reason, we may keep a record of that communication.
• Technical and Usage Data: Details of your visits to the Website including traffic data, location data, IP address, the type of browser you use, and the date and time you access our Website.

3. Purposes and Lawful Basis for Processing

Under GDPR, we must establish a lawful basis for processing your personal data. We hold and use your information for the following purposes:

• To provide you access to the Website and our services: To ensure content is presented effectively and to administer your account. (Lawful Basis: Performance of a Contract / Legitimate Interest)
• To respond to your queries: Processing requests or questions you submit to us. (Lawful Basis: Legitimate Interest)
• For Direct B2B Marketing: To send you information on the latest news, webinars, and general direct marketing that may be of interest to you. For corporate subscribers, we rely on our legitimate business interests to send relevant B2B communications. You will always be given the opportunity to unsubscribe. (Lawful Basis: Legitimate Interest for corporate subscribers / Consent for individual subscribers).
• To improve our Website and Services: To diagnose problems, measure user behavior, and understand which parts of the Website are most popular. (Lawful Basis: Legitimate Interest)
• To comply with regulatory requirements: Including the submission of regulatory reports to competent authorities where required. (Lawful Basis: Legal Obligation)
• For Advertising and Measurement: To measure the effectiveness of our marketing campaigns and ensure our advertising is relevant. We may securely share pseudonymised (hashed) versions of the information you provide (such as your corporate e-mail address) with advertising partners like Google. (Lawful Basis: Consent via our Cookie/Privacy Banner).

4. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Marketing Data: Retained until you withdraw your consent or opt-out of receiving communications.
• Customer/Client Data: Retained for the duration of our contract and typically for up to 7 years thereafter to comply with financial, regulatory, and DRSP (Data Reporting Service Provider) obligations.

5. Where We Store Your Data & International Transfers

All information you provide to us is stored on secure servers.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”), including the United Kingdom. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• The country has been deemed to provide an Adequate Level of Protection by the European Commission (e.g., the UK).
• Where we use certain service providers, we use specific contracts approved by the European Commission known as Standard Contractual Clauses (SCCs) which give personal data the same protection it has in Europe.

6. Disclosure of Information to Third Parties

We will not disclose your personally identifiable information to third parties unless required or permitted by law. We may share your data with:

• Approved Contractors: Service providers and sub-contractors working on our behalf under strict data processing agreements.
• Regulatory Authorities: If we are under a duty to disclose your data to comply with any legal obligation, court order, or regulatory requirement (e.g., FCA, ESMA, CBI).
• Anonymised Data: We may provide aggregated, non-personally identifiable data to third parties for analytics, research, and tracking purposes.
• Advertising and Analytics Partners: With your explicit consent, we may share securely hashed (encrypted) contact information with third-party platforms (such as Google Ads and Google Analytics) for the purpose of matching users to ad interactions, improving our audience measurement, and campaign attribution. The platforms process this data securely and do not use it to identify you beyond the matching process.

7. Security

We take your online security very seriously. While the transmission of information via the Internet is not completely secure and is done at your own risk, once we receive your data, we use strict procedures and industry-standard technical security measures (including firewalls, encryption, and access controls) to prevent unauthorized access, loss, or disclosure. Where we have given you a password to access the Website, you are responsible for keeping this password confidential.

8. Use of Cookies

The AQMetrics Website utilizes “cookies”. Online identifiers such as IP addresses and cookie IDs are considered personal data under GDPR.

These tracking technologies are used for various purposes, including but not limited to: general web analytics, CRM engagement tracking, advertising and conversion attribution, B2B lead identification, and behavioral analytics. For a complete and up-to-date list of our specific third-party partners and tools, please refer to our Cookie Policy / Privacy Preferences Center.

You have the right to accept or reject non-essential cookies. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Your Data Protection Rights

Under the GDPR and the Data Protection Act 2018, you have several robust rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
• Right to Erasure (‘Right to be Forgotten’): You can request that we delete your personal data where there is no good reason for us to continue processing it.
• Right to Object: You have the absolute right to object to the processing of your data for direct marketing purposes at any time.
• Right to Restrict Processing: You can ask us to suspend the processing of your personal data under certain scenarios.
• Right to Data Portability: You can request the transfer of your data to you or a third party in a structured, machine-readable format.
• Right to Withdraw Consent: Where we rely on consent to process your data, you may withdraw it at any time.

To exercise any of these rights, please contact us at privacy@https://www.google.com/url?sa=E&source=gmail&q=aqmetrics.com.

Right to Complain: If you feel that your data has not been handled correctly, you have the right to lodge a complaint with the Irish Data Protection Commission (DPC) (www.dataprotection.ie). If you are based in the UK, you may contact the Information Commissioner’s Office (ICO) (www.ico.org.uk).

10. Links to Other Websites

The Website contains links to other sites. We are not responsible for the privacy policies or practices on such linked sites. This Privacy Policy governs only information collected by AQMetrics.

11. Changes to This Privacy Policy

We may amend this Privacy Policy occasionally to reflect changes in the law or our business practices. Any changes will be posted on this page. If we make significant changes to how we use your data, we will notify you by e-mail.

12. Governing Law and Jurisdiction

This Privacy Policy and all issues regarding this Website are governed by Irish law and are subject to the exclusive jurisdiction of the Irish courts.