AQMetrics Cookie Policy
Last Updated: March 2026
This Cookie Policy explains how AQ Metrics Limited (“AQMetrics”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit our website at www.aqmetrics.com. It explains what these technologies are, why we use them, and your rights to control our use of them.
1. What are cookies?
Cookies are small text files that can be used by websites to make a user’s experience more efficient. They are downloaded to your device when you visit a website.
2. How we use cookies
We use cookies to personalise content and ads, to provide social media features, and to analyse our traffic. We also share information about your use of our site with our social media, advertising, and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies (Preferences, Statistics, and Marketing), we need your explicit permission (consent).
3. Types of Cookies We Use
This site uses different types of cookies. Some cookies are placed by third-party services that appear on our pages. We continuously audit our site to classify cookies into the following categories:
A. Strictly Necessary Cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation, access to secure areas of the website, login functions, and bot protection. The website cannot function properly without these cookies.
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Providers we use: AQMetrics, HubSpot (security and consent state), Google (reCAPTCHA for bot protection), Loom (widget and login functionality), LinkedIn.
B. Preference Cookies
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language, widget settings, or support chat history.
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Providers we use: HubSpot (stores chat-box session IDs to reconnect you with support), Loom (widget settings), LinkedIn.
C. Statistics & Analytics Cookies
Statistic cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. This includes data on visitor behaviour, device performance, and internal analytics.
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Providers we use: HubSpot, Microsoft, Loom.
D. Marketing & Tracking Cookies
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. We also use these to track interactions with embedded content (like videos) and support our B2B Account-Based Marketing (ABM) efforts.
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Providers we use: * Leadfeeder: Used for B2B Account-Based Marketing (registering IP addresses for retargeting).
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HubSpot: Sends data about device and behaviour across marketing channels.
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Google: Measures the efficiency of advertisement efforts and conversion rates.
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YouTube: Tracks user interaction with embedded video content.
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Loom: Collects data on preferences for visitor segmentation.
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4. How to manage your consent
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Banner that appears when you first visit our website.
Withdraw or change your consent: You can at any time change or withdraw your consent from the Cookie Declaration on our website. To bring up the consent banner again and update your preferences: